|Photo from www.flixster.com|
movies like The Day After Tomorrow, The Happening, and 2012, it is no wonder that the public does not take
environmentalists seriously. No
one is going to believe that climate change is an imminent problem that will
slowly, (but yes, indeed surely,) dramatically affect our planet when Hollywood
produces movies where the sky is literally
why does it do it? If Hollywood makes these movies filled with eco-warnings,
clearly it advocates for environmental issues enough to want to spread the word
and change people’s behaviors. But why does it create such exaggerated accounts
about the abrupt end of the world that seem highly irrational and, quite
no one listens to the truth.
operate on a to-do list because they like to see results, and fast. Since
climate change generates gradual, long-term effects that are not immediate,
many people postpone acting upon possible solutions or mitigations. That’s why
Hollywood has begun to trend “eco-thrillers” that present exaggerated,
immediate disasters with large-scale outcomes that human activities have caused
powerless against an unwilling society, environmentalists use the apocalypse to
startle viewers from their state of ignorance or denial. It presents viewers
with an ultimatum: change your ways now or reap the consequences.
eco-thrillers have good intentions, they may hurt their own cause rather than
help it. With such dramatic flair, the sudden apocalypses can appear imaginary,
and overall, illogical. Eco-thrillers may confuse viewers about the truth of
the real eco-crisis, reinforcing any internal refusals to believe in climate
if you want to convince your friends to start recycling and composting, walking
to work, or shopping local, don’t try to scare them into it with a movie about
abrupt ice ages, plants that make you commit suicide, or Mayan prophecies that
come true with a second Noah’s Ark as our only form of salvation.
to Avatar or maybe even Wall-E.